The Revenue Radio Hour Episode 4 : Shawn McGuire, Sales Manager and Broker of Celebrity Homes

By | June 29th, 2016|The Revenue Radio Hour|

The topic of the week is lead source attribution.  Lead source attribution is the ability to match every dollar of revenue earned to dollars and time spent on advertising. At its most basic, it’s asking your customers, “How did you hear about us?” At its most sophisticated, it’s a detailed analytics system calculating your return [...]