The Revenue Radio Hour Episode 4 : Shawn McGuire, Sales Manager and Broker of Celebrity Homes

By | June 29th, 2016|The Revenue Radio Hour|

The topic of the week is lead source attribution.  Lead source attribution is the ability to match every dollar of revenue earned to dollars and time spent on advertising. At its most basic, it’s asking your customers, “How did you hear about us?” At its most sophisticated, it’s a detailed analytics system calculating your return [...]

The Basic Idea of Content Marketing

By | May 30th, 2016|Content Marketing|

Easy to Get Overwhelmed With all of the information that’s available in the area of content marketing, it's easy to get overwhelmed. Video techniques, articles, white papers, podcasts, copy, design, layout, colors, titles, keywords... the list goes on and on. From time to time, I find it's helpful to go back to the basics of [...]