Revenue Funnel 101 – A Guide to The Stages of Sales & Marketing
The Sales & Marketing Funnel also known as The Revenue Funnel is the journey from traffic, into prospects, into MQL, into SQL, into customers, and ultimately into advocates.
Remember, the customer journey is not always linear. The difference between customer journey and funnel is the funnel is the path we want them to take. The customer journey is the path of their choosing.