Ten Tips For Building Sales & Marketing Reports for The Revenue Team

By | August 1st, 2016|Principles, Technical|

Revenue team reporting may be tedious, but it’s a necessity if you want to know if your sales and marketing efforts are yielding any results. Here are ten tips to keep in mind when building reports for sales & marketing teams.   1. Cover the Entire Revenue Team The revenue team includes everyone involved in generating [...]

Lead Source Attribution with UTM Codes, Mixpanel & Hubspot / Infusionsoft / Salesforce

By | June 27th, 2016|Technical|

I recently wrote an article for The Silicon Prairie News about the importance of lead source attribution: the ability to match every dollar of revenue earned to dollars spent on paid advertising and time spent on organic traffic. To achieve the ability to track the source of leads starting with traffic on a website all [...]