Ten Tips For Building Sales & Marketing Reports for The Revenue Team

By | August 1st, 2016|Principles, Technical|

Revenue team reporting may be tedious, but it’s a necessity if you want to know if your sales and marketing efforts are yielding any results. Here are ten tips to keep in mind when building reports for sales & marketing teams.   1. Cover the Entire Revenue Team The revenue team includes everyone involved in generating [...]

Experimental Marketing Budgets – The Key is Balance

By | July 18th, 2016|Lean Marketing, Principles|

Risk The experimental budget is probably one of the most misunderstood concepts in startup culture.  Founders and investors want predictability.  Marketers want creative freedom.  This friction is the source of many disagreements and misunderstandings. Founders and investors don't understand why marketers want marketing budget that they cannot guarantee will return in terms of revenue.  Marketers [...]

The Revenue Funnel: The Foundation of All Sales & Marketing Efforts

By | June 13th, 2016|Principles|

It’s a good idea, from time to time, to go back to the basics and review the concept of the revenue funnel: A series of planned milestones in the sales cycle from awareness to customer to advocate, from marketing to sales to customer success, and from advertising spent to booked revenue on your income statement. [...]

Minimum Viable Marketing Plan – Market Smarter Using These 4 Questions

By | June 6th, 2016|Lean Marketing, Principles|

As an entrepreneur or marketing professional, having a viable product is only half the battle.  Marketing is just as, if not more, important.  Exponential increases in the complexity of the marketing world have made it more confusing than ever to figure out where you should be spending your marketing time, money, and resources. The instinct [...]