Small Businesses- If You Do Nothing Else With Content Marketing, Do This

By | August 15th, 2016|Content Marketing, Lean Marketing|

Small business owners often feel overwhelmed to begin with, so when presented with the idea of adding recurring marketing activities to their plate such as blogging or email marketing… their brains tend to just shut down. Believe me small business owners… I understand. But if I could convince you to simply add this one thing [...]

Guerrilla Marketing in The Age of The Internet

By | July 25th, 2016|Content Marketing, Lean Marketing|

  Guerrilla Marketing is a term that was coined in the 80’s about achieving conventional marketing goals with unconventional methods… i.e. generating demand creatively without spending lots of money.  Before the age of the internet, that might have meant deploying a team of people to the streets to create some sort of spectacle in the [...]

Experimental Marketing Budgets – The Key is Balance

By | July 18th, 2016|Lean Marketing, Principles|

Risk The experimental budget is probably one of the most misunderstood concepts in startup culture.  Founders and investors want predictability.  Marketers want creative freedom.  This friction is the source of many disagreements and misunderstandings. Founders and investors don't understand why marketers want marketing budget that they cannot guarantee will return in terms of revenue.  Marketers [...]

Minimum Viable Marketing Plan – Market Smarter Using These 4 Questions

By | June 6th, 2016|Lean Marketing, Principles|

As an entrepreneur or marketing professional, having a viable product is only half the battle.  Marketing is just as, if not more, important.  Exponential increases in the complexity of the marketing world have made it more confusing than ever to figure out where you should be spending your marketing time, money, and resources. The instinct [...]