Small Businesses- If You Do Nothing Else With Content Marketing, Do This

By | August 15th, 2016|Content Marketing, Lean Marketing|

Small business owners often feel overwhelmed to begin with, so when presented with the idea of adding recurring marketing activities to their plate such as blogging or email marketing… their brains tend to just shut down. Believe me small business owners… I understand. But if I could convince you to simply add this one thing [...]

Guerrilla Marketing in The Age of The Internet

By | July 25th, 2016|Content Marketing, Lean Marketing|

  Guerrilla Marketing is a term that was coined in the 80’s about achieving conventional marketing goals with unconventional methods… i.e. generating demand creatively without spending lots of money.  Before the age of the internet, that might have meant deploying a team of people to the streets to create some sort of spectacle in the [...]

Blogging – What it’s Good For and Who Should Be Doing It

By | June 20th, 2016|Blogging, Content Marketing|

Blogging has come a long way since its early beginnings.  Now, it's a powerful marketing tool used by major corporations, small to medium businesses, and individual entrepreneurs. The origins of the name "blog" come from a combination of the words Web and Log.  Early on it was seen as an online diary.  Now, even though [...]

The Basic Idea of Content Marketing

By | May 30th, 2016|Content Marketing|

Easy to Get Overwhelmed With all of the information that’s available in the area of content marketing, it's easy to get overwhelmed. Video techniques, articles, white papers, podcasts, copy, design, layout, colors, titles, keywords... the list goes on and on. From time to time, I find it's helpful to go back to the basics of [...]