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Blogging – What it’s Good For and Who Should Be Doing It

By | June 20th, 2016|Categories: Blogging, Content Marketing|

Blogging has come a long way since its early beginnings.  Now, it's a powerful marketing tool used by major corporations, small to medium businesses, and individual entrepreneurs. The origins of the name "blog" come from [...]

The Revenue Funnel: The Foundation of All Sales & Marketing Efforts

By | June 13th, 2016|Categories: Principles|

It’s a good idea, from time to time, to go back to the basics and review the concept of the revenue funnel: A series of planned milestones in the sales cycle from awareness to customer [...]

Minimum Viable Marketing Plan – Market Smarter Using These 4 Questions

By | June 6th, 2016|Categories: Lean Marketing, Principles|

As an entrepreneur or marketing professional, having a viable product is only half the battle.  Marketing is just as, if not more, important.  Exponential increases in the complexity of the marketing world have made it [...]

The Basic Idea of Content Marketing

By | May 30th, 2016|Categories: Content Marketing|Tags: , |

Easy to Get Overwhelmed With all of the information that’s available in the area of content marketing, it's easy to get overwhelmed. Video techniques, articles, white papers, podcasts, copy, design, layout, colors, titles, keywords... the [...]

 

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