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Quick-Start Guide for Outbound Lead Generation

By | August 22nd, 2016|Categories: Sales|

If you belong to a sales-oriented organization, (like many B2B and high customer LTV companies), sales leads are your lifeblood. Most founders and sales leaders I come across feel pretty confident in their ability to [...]

Small Businesses- If You Do Nothing Else With Content Marketing, Do This

By | August 15th, 2016|Categories: Content Marketing, Lean Marketing|

Small business owners often feel overwhelmed to begin with, so when presented with the idea of adding recurring marketing activities to their plate such as blogging or email marketing… their brains tend to just shut [...]

Ten Tips For Building Sales & Marketing Reports for The Revenue Team

By | August 1st, 2016|Categories: Principles, Technical|

Revenue team reporting may be tedious, but it’s a necessity if you want to know if your sales and marketing efforts are yielding any results. Here are ten tips to keep in mind when building [...]

Guerrilla Marketing in The Age of The Internet

By | July 25th, 2016|Categories: Content Marketing, Lean Marketing|

  Guerrilla Marketing is a term that was coined in the 80’s about achieving conventional marketing goals with unconventional methods… i.e. generating demand creatively without spending lots of money.  Before the age of the internet, [...]

Experimental Marketing Budgets – The Key is Balance

By | July 18th, 2016|Categories: Lean Marketing, Principles|

Risk The experimental budget is probably one of the most misunderstood concepts in startup culture.  Founders and investors want predictability.  Marketers want creative freedom.  This friction is the source of many disagreements and misunderstandings. Founders [...]

Lead Source Attribution with UTM Codes, Mixpanel & Hubspot / Infusionsoft / Salesforce

By | June 27th, 2016|Categories: Technical|

I recently wrote an article for The Silicon Prairie News about the importance of lead source attribution: the ability to match every dollar of revenue earned to dollars spent on paid advertising and time spent [...]

 

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