About Brian Lee

Brian Lee is a Sales & Marketing Strategist with a knack for driving prospective customers from awareness to interest to buyers to advocates. He's the Founder of Relevant Content Marketing & host of the Revenue Radio Hour. Follow Brian on Twitter & LinkedIn.

The Revenue Radio Hour Episode 5: Grant Stanley, CEO of Bric

By | July 7th, 2016|The Revenue Radio Hour|

Brian's guest on Episode 5 is Grant Stanley, CEO of Bric (GetBric.com) - an automatic project planning tool for creative professionals. Brian & Grant discuss the bidding process for creative professionals including: Some common pitfalls when creative professionals create proposals for prospective clients Areas of misunderstanding between the creative agency and the prospective client How to [...]

The Revenue Radio Hour Episode 4 : Shawn McGuire, Sales Manager and Broker of Celebrity Homes

By | June 29th, 2016|The Revenue Radio Hour|

The topic of the week is lead source attribution.  Lead source attribution is the ability to match every dollar of revenue earned to dollars and time spent on advertising. At its most basic, it’s asking your customers, “How did you hear about us?” At its most sophisticated, it’s a detailed analytics system calculating your return [...]

Lead Source Attribution with UTM Codes, Mixpanel & Hubspot / Infusionsoft / Salesforce

By | June 27th, 2016|Technical|

I recently wrote an article for The Silicon Prairie News about the importance of lead source attribution: the ability to match every dollar of revenue earned to dollars spent on paid advertising and time spent on organic traffic. To achieve the ability to track the source of leads starting with traffic on a website all [...]

The Revenue Radio Hour Episode 3: Ryan Pendell, Managing Editor of Silicon Prairie News

By | June 22nd, 2016|The Revenue Radio Hour|

This Week Guest: Ryan Pendell form Silicon Prairie News Silicon Prairie News, or SPN, is an online news site featuring tech start ups in Nebraska, Iowa, Kansas, and Missouri. The term Silicon Prairie is not new.  It actually started in the early 90s with Gateway Computers in Sioux City, Iowa. Because of the lack of self [...]

Blogging – What it’s Good For and Who Should Be Doing It

By | June 20th, 2016|Blogging, Content Marketing|

Blogging has come a long way since its early beginnings.  Now, it's a powerful marketing tool used by major corporations, small to medium businesses, and individual entrepreneurs. The origins of the name "blog" come from a combination of the words Web and Log.  Early on it was seen as an online diary.  Now, even though [...]

The Revenue Radio Hour Episode 2: Revenue Funnel 101

By | June 15th, 2016|The Revenue Radio Hour|

Revenue Funnel 101 - A Guide to The Stages of Sales & Marketing The Sales & Marketing Funnel also known as The Revenue Funnel is the journey from traffic, into prospects, into MQL, into SQL, into customers, and ultimately into advocates. Remember, the customer journey is not always linear. The difference between customer journey and funnel [...]

The Revenue Funnel: The Foundation of All Sales & Marketing Efforts

By | June 13th, 2016|Principles|

It’s a good idea, from time to time, to go back to the basics and review the concept of the revenue funnel: A series of planned milestones in the sales cycle from awareness to customer to advocate, from marketing to sales to customer success, and from advertising spent to booked revenue on your income statement. [...]

The Revenue Radio Hour Episode 1: Minimum Viable Marketing Plan

By | June 9th, 2016|The Revenue Radio Hour|

Welcome to The Revenue Radio Hour Episode 1: Minimum Viable Marketing Plan   Who Is This Show For? This show is for any entrepreneur or marketing professional who is tasked with generating revenue for your company with limited time, money and resources. For example, Established business owner with a sales & marketing team of 5 [...]

Minimum Viable Marketing Plan – Market Smarter Using These 4 Questions

By | June 6th, 2016|Lean Marketing, Principles|

As an entrepreneur or marketing professional, having a viable product is only half the battle.  Marketing is just as, if not more, important.  Exponential increases in the complexity of the marketing world have made it more confusing than ever to figure out where you should be spending your marketing time, money, and resources. The instinct [...]

The Basic Idea of Content Marketing

By | May 30th, 2016|Content Marketing|

Easy to Get Overwhelmed With all of the information that’s available in the area of content marketing, it's easy to get overwhelmed. Video techniques, articles, white papers, podcasts, copy, design, layout, colors, titles, keywords... the list goes on and on. From time to time, I find it's helpful to go back to the basics of [...]