About Brian Lee

Brian Lee is a Sales & Marketing Strategist with a knack for driving prospective customers from awareness to interest to buyers to advocates. He's the Founder of Relevant Content Marketing & host of the Revenue Radio Hour. Follow Brian on Twitter & LinkedIn.

The Revenue Radio Hour Episode 10: Rod Smith, Volano Solutions

By | September 7th, 2016|The Revenue Radio Hour|

Volano Solutions builds custom business software to help businesses track their workflows in order to help them develop a competitive advantage. Rod Smith started his career in sales, but had an opportunity to team up with his business partner Don Stavneak to form Volano Solutions. They have had steady growth since starting their business in 2007, [...]

Quick-Start Guide for Outbound Lead Generation

By | August 22nd, 2016|Sales|

If you belong to a sales-oriented organization, (like many B2B and high customer LTV companies), sales leads are your lifeblood. Most founders and sales leaders I come across feel pretty confident in their ability to sell as long as they have people to talk to.  Their main concern is keeping the lead flow spigot open. [...]

Small Businesses- If You Do Nothing Else With Content Marketing, Do This

By | August 15th, 2016|Content Marketing, Lean Marketing|

Small business owners often feel overwhelmed to begin with, so when presented with the idea of adding recurring marketing activities to their plate such as blogging or email marketing… their brains tend to just shut down. Believe me small business owners… I understand. But if I could convince you to simply add this one thing [...]

The Revenue Radio Hour Episode 9: Michael Struthers, Hiring Manager at Flywheel

By | August 10th, 2016|The Revenue Radio Hour|

Michael Struthers, Hiring Manager at Flywheel is this week's guest. Brian and Michael talk about the culture and growth at Flywheel.  Michael discusses what Flywheel looks for when deciding to hire a new employee.   Books & Resources Mentioned in the Podcast The Sales Acceleration Formula by Mark Roberge Saastr.com life.getflywheel.com GetFlywheel.com

The Revenue Radio Hour Episode 8: Matt Ostanik, CEO of FunnelWise

By | August 3rd, 2016|The Revenue Radio Hour|

Brian's guest this week is Matt Ostanik, CEO of FunnelWise. Brian and Matt talk about the revenue funnel and how sales & marketing teams can become more effective through data. Reach Matt on Twitter: @FunnelWiseMatt Reach Matt on Linkedin: Linkedin   Books & Resources Mentioned in the Podcast Predictable Revenue by Aaron Ross The Lean Startup by Eric Ries [...]

Ten Tips For Building Sales & Marketing Reports for The Revenue Team

By | August 1st, 2016|Principles, Technical|

Revenue team reporting may be tedious, but it’s a necessity if you want to know if your sales and marketing efforts are yielding any results. Here are ten tips to keep in mind when building reports for sales & marketing teams.   1. Cover the Entire Revenue Team The revenue team includes everyone involved in generating [...]

The Revenue Radio Hour Episode 7: Dusty Reynolds, Co-Founder of RaceNote

By | July 27th, 2016|The Revenue Radio Hour|

Brian’s guest on Episode 7 is Dusty Reynolds, Team Manager and Co-Founder of RaceNote, a motorsport management platform.  RaceNote’s product is software that collects and organizes data and helps analyze the information, such as weather, lap times, track temperature, etc.  To learn more about , click here. Our topic of the week is guerrilla marketing [...]

Guerrilla Marketing in The Age of The Internet

By | July 25th, 2016|Content Marketing, Lean Marketing|

  Guerrilla Marketing is a term that was coined in the 80’s about achieving conventional marketing goals with unconventional methods… i.e. generating demand creatively without spending lots of money.  Before the age of the internet, that might have meant deploying a team of people to the streets to create some sort of spectacle in the [...]

The Revenue Radio Hour Episode 6: Scott Rutz, Marketing and Sales at Travefy

By | July 20th, 2016|The Revenue Radio Hour|

Brian’s guest on Episode 6 is Scott Rutz, Marketing and Sales at Travefy- a Saas platform catering to travel agents or travel companies can use to collaborate with other travel professionals and their customers.  To learn more about Travefy click on this link. Our topic of the week is experimental marketing budgets.  Marketing budgets are a mix [...]

Experimental Marketing Budgets – The Key is Balance

By | July 18th, 2016|Lean Marketing, Principles|

Risk The experimental budget is probably one of the most misunderstood concepts in startup culture.  Founders and investors want predictability.  Marketers want creative freedom.  This friction is the source of many disagreements and misunderstandings. Founders and investors don't understand why marketers want marketing budget that they cannot guarantee will return in terms of revenue.  Marketers [...]